{"id":7866,"date":"2025-05-22T10:21:10","date_gmt":"2025-05-22T08:21:10","guid":{"rendered":"https:\/\/www.nuwacom.ai\/resources\/case-study-innovation-in-der-kommunication\/"},"modified":"2025-11-04T18:13:29","modified_gmt":"2025-11-04T17:13:29","slug":"case-study-innovation-in-der-kommunication","status":"publish","type":"post","link":"https:\/\/www.nuwacom.ai\/de\/ressourcen\/case-study-innovation-in-der-kommunication\/","title":{"rendered":"Case Study: Innovation in der Kommunication"},"content":{"rendered":"\n[et_pb_section fb_built=&#8220;1&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; custom_padding=&#8220;40px||0px||false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; make_equal=&#8220;on&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; width=&#8220;85%&#8220; width_tablet=&#8220;85%&#8220; 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_module_preset=&#8220;default&#8220; text_text_color=&#8220;#888B8F&#8220; text_font_size=&#8220;14px&#8220; custom_margin=&#8220;||-8px||false|false&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;]<p>Published<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _dynamic_attributes=&#8220;content&#8220; _module_preset=&#8220;default&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;42px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;24px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;20px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9kYXRlIiwic2V0dGluZ3MiOnsiYmVmb3JlIjoiIiwiYWZ0ZXIiOiIiLCJkYXRlX2Zvcm1hdCI6Ik0gaiwgWSIsImN1c3RvbV9kYXRlX2Zvcm1hdCI6IiIsImVuYWJsZV9odG1sIjoib2ZmIn19@[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;]<p>Ein tiefer Einblick in ihre digitale Transformation mit nuwacom<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;42px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;24px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;20px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||12px||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<h2>Die Herausforderung: Manuelle Abl\u00e4ufe, wiederkehrende Aufgaben und hoher Druck<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;48px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;40px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;30px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;22px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||12px||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<p data-start=\"461\" data-end=\"877\">Kommunikationsabteilungen stehen heute vor der gro\u00dfen Aufgabe, immer mehr Inhalte in immer k\u00fcrzerer Zeit zu produzieren \u2013 bei gleichbleibender Qualit\u00e4t und unter steigenden Datenschutzanforderungen. Auch bei BLG LOGISTICS, einem der f\u00fchrenden Seehafen- und Logistikdienstleister in Deutschland, war diese Situation Realit\u00e4t.  <\/p>\n<p data-start=\"879\" data-end=\"1371\">Pressemitteilungen, Social-Media-Posts, Blogartikel oder interne Texte wurden gr\u00f6\u00dftenteils manuell erstellt. Die Recherche dauerte oft lange, Abstimmungen verliefen schleppend, und das Einhalten der Corporate Language war ein zeitaufw\u00e4ndiger, fehleranf\u00e4lliger Prozess. Gerade die redaktionelle Konsistenz \u2013 also Tonalit\u00e4t, Stil und Botschaft \u2013 stellte sich im Tagesgesch\u00e4ft als gro\u00dfe Herausforderung dar. Gleichzeitig war klar: Ohne Automatisierung lie\u00dfen sich die steigenden Anforderungen auf Dauer nicht effizient bew\u00e4ltigen.   <\/p>\n<p data-start=\"1373\" data-end=\"1757\">Doch wie kann man Prozesse optimieren, ohne bei Datenschutz oder Qualit\u00e4t Kompromisse einzugehen?  <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; module_id=&#8220;form&#8220; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; background_image=&#8220;\/wp-content\/uploads\/2025\/05\/Organic_tangelo.png&#8220; background_size=&#8220;custom&#8220; background_image_width=&#8220;60%&#8220; background_position=&#8220;bottom_left&#8220; custom_padding=&#8220;0px|||||&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_4,3_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; width=&#8220;85%&#8220; max_width=&#8220;1600px&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_4&#8243; 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global_colors_info=&#8220;{}&#8220;][et_pb_row column_structure=&#8220;1_4,3_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; width=&#8220;85%&#8220; max_width=&#8220;1600px&#8220; locked=&#8220;off&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;1_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_column][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;42px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;24px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;20px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||12px||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<h2>Die L\u00f6sung: Eine KI-Plattform, die f\u00fcr Kommunikationsteams entwickelt wurde<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;48px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;40px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;30px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;22px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<p data-start=\"1832\" data-end=\"2151\">Die Antwort: nuwacom, eine KI-Plattform speziell f\u00fcr die Anforderungen moderner Kommunikation. BLG LOGISTICS entschied sich f\u00fcr den Einsatz dieser L\u00f6sung, um repetitive Aufgaben zu automatisieren, Prozesse zu verschlanken und gleichzeitig die Qualit\u00e4t und Sicherheit der Inhalte zu gew\u00e4hrleisten. <\/p>\n<p data-start=\"2153\" data-end=\"2472\">Dabei spielte Datenschutz eine zentrale Rolle. Die Entscheidung fiel bewusst auf eine in Deutschland gehostete Plattform mit DSGVO-konformer Architektur. Gleichzeitig bot nuwacom die M\u00f6glichkeit, mehrere Sprachmodelle (LLMs) flexibel zu nutzen und auf die individuellen Anforderungen von BLG zuzuschneiden.  <\/p>\n<p data-start=\"2474\" data-end=\"2899\">Der Start erfolgte \u00fcber ein Pilotprojekt mit 50 Mitarbeitenden aus verschiedenen Fachbereichen. Vier zentrale Anwendungsf\u00e4lle standen im Fokus: interne Kommunikation, Dokumentenerstellung, Vorlagen f\u00fcr Entscheidungen sowie die Einhaltung von Kommunikationsrichtlinien. In praxisnahen Workshops wurde das Tool eingef\u00fchrt und die Teams umfassend geschult \u2013 mit dem Ziel, nicht nur ein neues System, sondern einen echten Mehrwert zu etablieren.  <\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;42px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;24px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;20px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||12px||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<h2>Das Ergebnis: Sp\u00fcrbar schneller, messbar effizienter, durchg\u00e4ngig markenkonform<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;48px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;40px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;30px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;22px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||12px||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<p data-start=\"2970\" data-end=\"3449\">Der Einsatz der KI-Plattform zeigte schnell Wirkung. Die Zeit f\u00fcr die Erstellung von Inhalten konnte um bis zu 40\u202f% reduziert werden. Gleichzeitig wurden alle Inhalte zu 100\u202f% in der Corporate Language verfasst \u2013 fehlerfrei, einheitlich und ohne lange Korrekturschleifen. Besonders in der Erstellung von Social-Media-Beitr\u00e4gen, Pressemitteilungen und redaktionellen Kurzfassungen zeigte sich ein deutlicher Effizienzgewinn.   <\/p>\n<p data-start=\"3451\" data-end=\"3718\">Auch extern machte sich die neue Kommunikationsqualit\u00e4t bemerkbar: Die Reichweite stieg um 20\u202f%, das Engagement auf Social Media nahm um 15\u202f% zu. <\/p>\n<p data-start=\"3720\" data-end=\"4023\">Und intern? Die Mitarbeitenden konnten sich endlich wieder auf das konzentrieren, was wirklich z\u00e4hlt: strategische und kreative Arbeit statt Copy-Paste und Versionschaos. <\/p>\n<p data-start=\"3720\" data-end=\"4023\"><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;42px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;24px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;20px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||12px||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<h2>Warum diese Erfolgsgeschichte f\u00fcr Kommunikationsverantwortliche wichtig ist<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;48px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;40px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;30px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;22px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||12px||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<p data-start=\"4089\" data-end=\"4502\">Der Weg von BLG LOGISTICS zeigt exemplarisch, wie KI sinnvoll in die Kommunikation integriert werden kann \u2013 nicht als kurzfristiges Projekt, sondern als nachhaltiger Bestandteil des Workflows. Es geht nicht nur um schnellere Inhalte, sondern um eine neue Arbeitsweise, die Klarheit, Qualit\u00e4t und Zeitgewinn miteinander verbindet. <\/p>\n<p data-start=\"4504\" data-end=\"4692\">F\u00fcr Kommunikationsteams, die Effizienz und Markenst\u00e4rke verbinden m\u00f6chten, bietet BLGs Beispiel einen klaren Fahrplan: Datenschutz wahren, Workflows automatisieren, Freiraum schaffen.<\/p>\n<p data-start=\"4504\" data-end=\"4692\">[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;left&#8220; header_font_size=&#8220;42px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;32px&#8220; header_2_line_height=&#8220;1.3em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;24px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;20px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||12px||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<h2>Jetzt die vollst\u00e4ndige Case Study lesen<\/h2>[\/et_pb_text][et_pb_text _builder_version=&#8220;4.27.4&#8243; _module_preset=&#8220;default&#8220; header_text_align=&#8220;center&#8220; header_font_size=&#8220;48px&#8220; header_line_height=&#8220;1.2em&#8220; header_2_font_size=&#8220;40px&#8220; header_2_line_height=&#8220;1.2em&#8220; header_3_text_color=&#8220;#141414&#8243; header_3_font_size=&#8220;30px&#8220; header_3_line_height=&#8220;1.3em&#8220; header_4_font_size=&#8220;22px&#8220; header_4_line_height=&#8220;1.3em&#8220; custom_margin=&#8220;||12px||false|false&#8220; header_3_font_size_tablet=&#8220;38px&#8220; header_3_font_size_phone=&#8220;32px&#8220; header_3_font_size_last_edited=&#8220;on|phone&#8220; global_colors_info=&#8220;{}&#8220;]<p data-start=\"4504\" data-end=\"4692\">In der Case Study erfahren Sie im Detail, wie die Einf\u00fchrung umgesetzt wurde, welche Learnings das Team gesammelt hat \u2013 und welche Ergebnisse konkret erzielt wurden.<\/p>[\/et_pb_text][et_pb_button button_url=&#8220;#form&#8220; 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Auch bei BLG LOGISTICS, einem der f\u00fchrenden [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7865,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","inline_featured_image":false,"footnotes":""},"categories":[40],"tags":[],"dipi_cpt_category":[],"class_list":["post-7866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case Study: Innovation in der Kommunication - nuwacom.ai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.nuwacom.ai\/de\/ressourcen\/case-study-innovation-in-der-kommunication\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study: Innovation in der Kommunication - nuwacom.ai\" \/>\n<meta property=\"og:description\" content=\"Wie BLG LOGISTICS seine Unternehmenskommunikation mit KI transformiert hatPublishedEin tiefer Einblick in ihre digitale Transformation mit nuwacomDie Herausforderung: Manuelle Abl\u00e4ufe, wiederkehrende Aufgaben und hoher DruckKommunikationsabteilungen stehen heute vor der gro\u00dfen Aufgabe, immer mehr Inhalte in immer k\u00fcrzerer Zeit zu produzieren \u2013 bei gleichbleibender Qualit\u00e4t und unter steigenden Datenschutzanforderungen. 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